In Matthew’s account of the Christmas story, Magi from the east came to find the newborn king and worship him. And then Matthew 2:3 says, “When King Herod heard this he was disturbed, and all Jerusalem with him.” That italicized phrase is worth noting.

This Christmas, your invitation to others can be vital!

Scholars believe that “all Jerusalem” refers not to the average citizen in Jerusalem, but “all the people’s chief priests and teachers of the law” (Matthew 2:4). In other words, it was the “in crowd,” those that retained power over the average citizen. Matthew’s gospel goes on to say these people knew enough about the Messiah to give Herod the information he needed to rid himself of any successor to his throne.

There was word of the Messiah weeks or months earlier. Luke’s account of the nativity says that when the shepherds saw Jesus, “they spread the word concerning what had been told them about this child, and all who heard it were amazed at what the shepherds said to them” (Luke 2:17-18). Those “crazy shepherds” telling stories again… telling tales of strange things that no one can fathom, almost like telling fish stories and “the one that got away.”

This Christmas, you play a critical role as God’s messenger of bringing good tidings of great joy, and KAMB is here to help. When you invite someone to listen to KAMB’s Christmas Festival of Music, you’re inviting them to hear the Christmas story every hour of every day throughout the holiday season, and beyond – without commercials. Tens of thousands of people still do not know about Jesus, even in the Central Valley and Central Coast.

Use KAMB as a tool to introduce your family and friends to the ultimate gift God offers – the gift of his son, Emmanuel; God with us.

We’ve made it easy for you to do so. Just click here to send a festive email invitation from you to anyone you choose. It’s a simple way to spread the joy of this season. Commercial-free Christmas carols and music sung by your favorite artists with the message that Jesus, the Messiah, has come.