Musical Artist Profile
Some years from now, the name Jordan Feliz might be the obvious answer to a trivia question that goes something like this:
What artist launched his career as a hard-touring heavy metal singer, then switched gears to become a church worship leader, before finally signing a Nashville record deal and making his mark as a songwriter and soulful R&B-groove-pop artist?
Well, if the question comes up some day, you’ll already know the answer: Jordan Feliz.
Fronting the West Coast buzz band A Current Affair gave Jordan’s powerful vocals some major exposure right out of high school. The band performed on the Warped Tour and other high profile gigs before dissolving. But heavy metal was never Jordan’s passion; it was just a fun experience with his friends to grow musically. As a child, Jordan grew up with R&B artists like Sam Cooke and Earth Wind & Fire providing the soundtrack to his frequent road trips to a ski resort with his family. Artists from what his father called “the good music era.” Those were the sounds and stylings that stuck in Jordan’s musical memory and by the time he was old enough to realize that his own singing voice was a gift, it was those early groove-funk-soul singers that had shaped his personal aesthetic. If he was going to make records, those were the kind of influences he wanted to draw from.
Jordan Feliz’s debut project, Beloved, brings the rich influence of 70’s sensibilities into a modern pop context. Intentionally constructing uncluttered tracks free of production tricks and excessive instrumentation, Jordan instead focused on arrangements that were designed to give the vocals center stage. The songs on the Beloved 10 song album are soul-influenced pop numbers, and the instruments present are articulate in their voicings and melodies, saying only as much as they need to.
The album’s title track, while every bit as soulful and catchy as the first single, was penned from a more personal and autobiographical posture. Jordan’s wife was about to give birth to their first child, and Jordan began to consider what he, as a new father, would most want to communicate to the daughter he was about to meet.
“I wrote ‘Beloved’ before she was born,” he says, “and I wrote it with two guys who both had little girls. The thing I really wanted my daughter to grow up knowing was that no matter what the world tells her, she’s beloved. She’s loved beyond compare. Regardless of what any of the people around her think, she doesn’t have to be concerned with measuring up because I’m gonna love her unconditionally as long as she lives. She’s beloved and that’s a love she was born into without having to earn it. I wrote it for her, but of course the parallel of God’s unconditional love for His children is obvious. Anything I feel for my daughter is just a small echo of what God feels for her and for all of us.”